Crew Members

Sapio was founded and is managed by Gali Hershenzon and Eyal Ziv


The multidisciplinary Sapio team includes experienced researchers with backgrounds in such diverse fields as psychology, business administration, economics, sociology, communication, design and more.


Sapio's work method emphasizes collaboration among team members with the intention of expressing their unique abilities and expertise, leading to deeper insights and improved outcomes.


Gali Hershenzon

Gali established Sapio Research and Development Ltd. in 2007 and has managed the company ever


Gali holds a BA in Psychology and Business Administration from the Hebrew University of Jerusalem, and an MBA from Tel Aviv University.


Gali is a marketing specialist with over 15 years of accumulated experience in market research, together with branding and marketing strategy. Her extensive experience managing quantitative and qualitative research projects enables her to achieve innovative consumer insights and resolve complex marketing issues.


Gali previously lectured on marketing and statistics at various academic institutions, and is currently a guest lecturer for MBA students at Tel Aviv University's School of Management.

Eyal Ziv

Eyal is Sapio's COO and director of the company's design division. An accomplished product designer, he holds a degree in industrial design and has vast experience in industrial product development, production planning and control, and HR management. Eyal's knowledge and experience in the development and design domains formed the basis for Sapio's unique capabilities regarding innovation studies, design research, and usability studies focused on UX / UI.